RESULTS
- BackToSchool campaign
- Imaara Daima branch awareness
- 95,000 fliers distributed in 10days.
- 85% increase footflow to Imaara Daima store.
- 70% sales increase during the activation period and 30% uplift thereafter
Case Study
EXPERTISE
- Product Launch
- Brand Activations
ABOUT THE PROJECT
- The largest East and Central Africa’s Educational, Cultural and Technological content and Products Distributor. In order to meet the demands of Kenya’s vibrant education sector, additional branches namely; Sarit Centre, Garden City Mall, Kenyatta Avenue CBD, Imaara Daima Mall were opened. Different business junctures called for corresponding marketing and communication activities.